Online Marketing Tools

Improving the new media experience

For most of us, e-mail and web marketing seems like a very foreign concept - yet we know it has become an important part of our marketing plan. These open source tools help harness the power of new media marketing and translate the results into data you can understand.

OpenEMM

OpenEMM is a feature-rich enterprise software for professional e-mail newsletters and e-mail marketing. It offers sophisticated bounce management, link tracking, lots of statistics and a script feature to set up transaction mails (data, event and time triggered).

OpenX

With over 50,000 publishers serving more than 300 billion ads per month, OpenX is the largest publisher-side ad server in the world.

LimeSurvey

LimeSurvey allows users to create, administer, and analyze online surveys. Surveys can include branching, custom preferred layout and design, and can provide statistical analysis of survey results. Surveys can be either publicly accessible or be strictly controlled through the use of "once-only" tokens for each survey participant. Additionally results can be anonymous be separation of participants data and result data, even for controlled surveys.

phpList

phplist is a one-way email announcement delivery system with automated subscription management, commonly used for newsletters, publicity lists, notifications, etc.

Standalone or integrated

All of these tools are quality products in their own right, but when integrated into your CRM or ERP system the resulting insight and new capabilities have helped our clients achieve positive business impact through the end-to-end management of their marketing efforts.